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:: Volume 18, Issue 4 (12-2016) ::
J Gorgan Univ Med Sci 2016, 18(4): 88-93 Back to browse issues page
Effective factors on Fast food consumption among high-school students based on planned behavior theory
K Mirkarimi1 , D Bagheri2 , MR Honarvar3 , MJ Kabir1 , RB Ozouni-Davaji * 4, M Eri5
1- Assistant Professor, Health Management and Social Development Research Center, Golestan University of Medical Sciences, Gorgan, Iran
2- Ph.D Candidate in Social Sciences Researcher, Vice Chancellor for Research and Technology, Golestan University of Medical Sciences, Gorgan, Iran
3- Ph.D in Nutrition, Health Management and Social Development Research Center, Golestan University of Medical Sciences, Gorgan, Iran
4- Ph.D in Counseling, Health Management and Social Development Research Center, Golestan University of Medical Sciences, Gorgan, Iran , davajirahman@gmail.com
5- M.Sc in Health Care Management, Health Management and Social Development Research Center, Golestan University of Medical Sciences, Gorgan, Iran
Abstract:   (12240 Views)

Background and Objective: Individuals habit has been changed due to technology improvement as a result fast food consumption has dramatically increased in Iran. This study was done to determine the effective factors on Fast food consumption among high-school students based on planned behavior theory.

Methods: This descriptive-analytic, cross-sectional study was conducted on 500 high-school students in Aliabad city in Golestan province in north of Iran in one year study from October 2014-2015. A valid and reliable researcher-made and self-administered questionnaire based on TPB constructs (including attitude, subjective norms, perceived behavioral control and behavior intention) was utilized to collect the data.

Results: The frequency of fast food consumption was 4.01 per month and hamburger and pizza were the most prevalent fast foods. TPB explained fast food consumption behaviors with relatively high R2 around 0.65, effectively. Frequency of fast food consumption was significantly associated with behavioral intention and subjective norms (P<0.05).

Conclusion: As friends are the effective subjective norm for student fast food consumption therefore, they must specifically be considered in developing beneficial educational interventions.
Keywords: Fast food, Theory of Planned Behavior, Physiological Processes, Students
Full-Text [PDF 200 kb] [English Abstract]   (14154 Downloads) |   |   Abstract (HTML)  (1147 Views)  
Type of Study: Original Articles | Subject: Nutrition
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Mirkarimi K, Bagheri D, Honarvar M, Kabir M, Ozouni-Davaji R, Eri M. Effective factors on Fast food consumption among high-school students based on planned behavior theory. J Gorgan Univ Med Sci 2016; 18 (4) :88-93
URL: http://goums.ac.ir/journal/article-1-2961-en.html
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Volume 18, Issue 4 (12-2016) Back to browse issues page
مجله دانشگاه علوم پزشکی گرگان Journal of Gorgan University of Medical Sciences
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